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Lauren: Facebook, Instagram, and LinkedIn. Marty: Yes, I want a landline in case the cell network goes down. Marty: I will text if I am with other people. Lauren: If itвЂ™s something that will result in a conversation, I call. Marty: Communicating with family is via text or phone calls. Lauren: I usually text my dad, or we write in our family chat. Marty: The biggest help is that I can be mobile and still work on files and communicate with staff and people external to the company via phone, text, and email. Lauren: It keeps me up to date on what is going on in the world. How does your choice of technology help you in business? Marty: I use apps for stock prices, sports scores, music, weather, maps, the New York Times, MenuPages, Zagat, and Delta Air Lines.

Lauren: I mainly use news apps ( Wall Street Journal), social media apps (Instagram, Facebook, WhatsApp), travel apps (FlyDelta, Google Maps, Waze), and a random group of apps (Kindle, Starbucks, Venmo, NYTimes Crossword, Bank of America). Marty: iPhone 5, MacBook Air, iPad, Kindle. Lauren: iPhone 5, MacBook Pro, Jawbone Up Band. To showcase some of the similarities and differences between their digital styles, Emory Business asked the legacy family to share whatвЂ™s in their digital toolbox and how they choose to use technology to approach work and problems. His daughter, Lauren Weinberg 14BBA, is often his go-to person when things get technologically sticky. Marty Weinberg 78MBA, senior managing director of FT Advisors LLC-a financial consulting firm that specializes in helping companies improve financial performance by developing strategies that optimize profit and cash flow - has experienced this phenomenon up close.

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But when it comes to learning how to use a new device or digital tool, the generational tables are sometimes turned. Among Americans, Nielsen estimates that 65 percent owned smartphones in 2013, up from an estimated 44 percent in 2011. Though these natives may believe they own the digital domain, other generations also find value in technology. Over half of them gave up their sense of smell in order to hold on to a piece of technology.вЂќ To digitalВ natives, Hershatter notes, вЂњreading a text while doing something else is just ordinary input, like glancing around the room or noticing a sound.вЂќ вЂњIn one question they were asked to choose only two items to keep from a list.

Hershatter recalls a survey of seven thousand people 16вЂ“30 years old worldwide released by McCann in 2011 that both amused and informed her. вЂњThey have an overriding sense that there is no issue involving gathering information, communicating, or solving problems for which a technology tool does not or should not exist.вЂќ вЂњMillennials have been using technology as a way of knowing the world since they were born,вЂќ observes Andrea Hershatter, senior associate dean and director of the BBA program. TheyвЂ™re often more nimble with new tech tools than their older counterparts, creating virtual personas 140 characters at a time. This first generation of digital natives-so designated by author Marc Prensky in 2001- reign over social media and are an increasingly dominant force in the workplace.

Lauren Weinberg 14BBA helps her father, Marty Weinberg 78MBA personify the generational aspects of learning new business tools.Дigital natives delight in the latest technology and embrace the functionality of living and working via smartphone or tablet. Lauren Weinberg 14BBA helps her father, Marty Weinberg 78MBA personify the generational aspects of learning new business tools.

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